In collaboration with worldwide designers, photographers, videographers, and influencers, MAWU transcends the ordinary. Through the lens of MAWU sunglasses, individuals discover newfound confidence, bringing their dreams to vibrant life.
Project summery
Revitalized Mawu’s digital presence from its very inception, I orchestrated a comprehensive strategy that left an indelible mark on every aspect of the brand’s online landscape and user experience.
- Designed E-commerce Website:
- Led the creation and development of Mawu’s modern, user-centric e-commerce platform.
- Designed website functionalities for a seamless customer journey.
- Ensured optimal performance through integrated system synchronization.
- Custom CSS, HTML & JavaScript:
- Implemented bespoke design enhancements, creating a unique and intuitive user interface.
- Enhanced functionality and interactivity through tailored JavaScript solutions.
- Optimized site performance with streamlined CSS and HTML coding.
- Content Creation for Website and Social Media:
- Crafted compelling content for the website, maintaining a cohesive brand narrative.
- Developed captivating copy for social media platforms to amplify brand visibility.
- Oversee Marketing as a Whole:
- Devised and executed targeted marketing campaigns across Facebook and Google Ads.
- Leveraged Google Analytics for data-driven insights, informing strategic adjustments.
- Maximized online visibility, driving brand awareness and sales.
- Oversee IT as a Whole:
- Provide leadership in managing and optimizing IT infrastructure
- Ensure the security and functionality of all digital systems.
- Oversee the integration of technology solutions that align with organizational goals.
- Managing Facebook Ads, Google Ads & Google Analytics:
- Develop and execute targeted Facebook ad campaigns to increase brand visibility and drive sales.
- Strategize Google Ads for maximum reach and ROI, aligning with Leather Gallery’s marketing goals.
- Utilize Google Analytics to track and analyze user behavior, refining strategies based on data insights.
- SEO (Search Engine Optimization):
- Implemented on-page and off-page SEO techniques to elevate search engine rankings.
- Optimized product listings and website content for relevant keywords.
- Conducted regular SEO audits, adapting strategies to evolving search engine algorithms..
- Copywriting:
- Craft compelling product descriptions, blog content, and marketing copy to engage and inform customers.
- Implemented AI for copywrite to enhance and speed up content
- Ensure consistent brand messaging across all platforms.
- Develop persuasive ad copies for various digital marketing channels.
- Graphic Design:
- Oversaw the creation of visually appealing graphics for online platforms.
- Maintained brand consistency in all visual elements.
Expected Outcomes:
- A modern and efficient e-commerce platform that enhances the online shopping experience.
- Increased online visibility through targeted and data-driven advertising.
- Improved search engine rankings, driving organic traffic.
- Enhanced brand perception through captivating copy and visuals.
- Informed decision-making based on comprehensive analytics reports.
- Consistent and compelling content contributing to increased brand engagement.
- Streamlined newsletter processes resulting in improved customer communication.
- Integrated marketing strategies that drive brand awareness and sales.
- Efficient and secure IT infrastructure supporting overall business operations.
Results
Under the adept leadership of Arno Lategan, Head of IT and Marketing, the Mawu transformation project is poised to deliver a holistic overhaul. Envisaged outcomes encompass the creation of a visually captivating and responsive website, an enriched user experience, and an elevated online presence achieved through consistent content updates on the website and dynamic engagement across social media platforms. The incorporation of automated email campaigns will not only streamline marketing processes but also cultivate personalized communication, thereby contributing to heightened conversion rates. The comprehensive oversight of the entire marketing strategy and IT infrastructure is poised to establish a robust technical foundation, driving increased online sales and broadening market reach. This strategic initiative is geared towards positioning Mawu as an authoritative figure in the luxury furniture sector, solidifying its status as a market leader.
